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The key to ending deforestation in the Amazon? Making the forest worth more standing than cut. While carbon and biodiversity credits are important, the most immediate and tangible opportunity lies in unlocking the value of the Amazon’s fruits, seeds, and other bioeconomy treasures--the real forest economy! But until now, these assets have been mostly invisible — and what you can’t measure, you can’t value (and companies cannot invest in). That has changed NOW. Bioverse and Natura partnered to launch The Amazon Greenventory, the largest aerial biodiversity inventory ever conducted in the rainforest — powered by drones and AI. The related campaign, created by Africa Creative DDB, in June won the Grand Prix in the SDG Lions category at Cannes. We are mapping the Amazon rainforest and soon other rainforests. 🌍✨ If you believe in a future where forests are valued for what they give us while standing, vote for Bioverse and help us scale this movement globally. Your vote can help protect the planet’s most vital ecosystems — one mapped tree at a time.