A pineapple probably shouldn’t have anything to do with toilet paper.
But here we are. 🍍🧻
Today, most toilet paper, kitchen towels, and napkins depend on cutting trees 🌳 and mixing multiple fibers like eucalyptus, pine, and even bamboo.
At CeluNova, we’re doing it differently. ♻️
We turn pineapple leaves — an agricultural waste produced in millions of tons every year — into a next-generation fiber for tissue products 🍍🔬
And it’s not just another “eco” material.
Our pineapple fiber is designed to replace multiple conventional fibers in one single material:
🍍 30% more absorbent
🌳 No eucalyptus or pine required
🎋 No bamboo needed
One fiber.
Better performance.
No trees. 🌍
Nobody expects a pineapple to change the tissue industry.
That’s exactly why we’re doing it.
Curious about what we’re building?
👉 www.celunova.com.mx