Investing in marketing without seeing your numbers hurts like hell.
When you mix finance and marketing, you stop guessing and start growing.
And this is what I tell my clients pt1 (other part in my profile)— hope it helps you too.
First, the budget.
Healthy habit: set aside between 5% and 10% of your gross income just for marketing.
Less than that, and your data volume is so low you’re basically guessing.
Go over that, and you might end up burning money — especially if you’re bootstrapped.
Second, the split.
Don’t give it all to the agency.
Not because we’re bad — but if they’re eating your entire marketing budget,
you’re better off hiring young talent to handle it inside your company,
or doing it yourself if you have to.
Because you need to reserve at least half for the channels that give real, tangible returns: ads, automations, paid content.
Third, the two key numbers.
CAC.
Your real cost to close a client.
If you’ve never run campaigns and don’t know what to expect,
get ready for each sale to cost you about the same as your salesperson’s commission.
If your rep earns 5% of the sale, invest at least that much to get a client through ads.
If your CAC is $120 and you want 100 sales, your minimum budget is already clear: $12K.
You can optimize it later, but this gives you an exponentially clearer idea.
ROAS.
Return on ad spend.
Aim for 3x as your minimum standard.
That way, every dollar you put in brings three back.
If you’re not hitting that, it’s time to make adjustments.
