Listening at scale, acting with purpose
With the help of on-the-ground partners in Latin America, a diversified business group recently completed a Brand Clarity Assessment (BCA) and invited over 4,100 colleagues across ~20 businesses to help shape its future.
The focus was clear: listen, measure, and turn purpose into action.
The approach was simple yet thorough. A 20-minute online survey (in Spanish), complemented by our #BrandValueCreation (#BVC) methodology, technology, and oodles of consultancy expertise.
The BCA's genesis is rooted in #sustainability #readiness and #SDGs; to measure what you value, link it to real outcomes, and develop habits that last.
What we examined:
• Whether people understand the mission and see it reflected daily;
• Whether goals, trade-offs, and resource choices align with the stated intent;
• Whether a common voice and clear focus run across teams;
• Whether recognition, autonomy, and learning are embedded in how work is done;
• Whether care for customers, colleagues, and communities is enhanced;
• Whether the organisation is building the capability to solve, iterate, and respond quickly.
Participation and sentiment were analysed by role, location, and tenure.
The outcome is not a catchy strapline but a practical roadmap: identifying where clarity exists, where it's lacking, and which managers need new tools first. This discipline underpins credible sustainability efforts and helps drive SDG commitments within organisations.
While technology enabled listening at scale to be feasible and meaningful, what mattered most was the willingness to act.
#Higherpurpose is communicated best when #leaders model it, when #managers make it tangible, and when #teams see their work making a tangible difference for customers and communities.
If you're exploring #ESG alignment or working towards the SDGs and need a clear baseline, we're happy to share the framework and lessons learned.
Feel free to DM me.
DD
