Just finished a new tutorial where I walk through how to adapt a classic creative pipeline for a sports brand. For the demo, I picked On — but just to be clear: this is a purely fictive showcase, not an official project with On.
The entire project was built inside Weavy.ai, which made it super smooth to keep everything consistent.
Here’s what I covered step by step:
1️⃣Building an AI model in Midjourney (and refining it with Enhancor.ai)
2️⃣ Dressing it up with On products → instant product shots
3️⃣ Creating mood imagery using a mix of campaign references and AI-generated visuals
4️⃣ Producing short video clips that could be used on a website or other touchpoints
The aim: to demonstrate how AI can bring consistency and control across the entire content pipeline — from stills to mood shots to video.
And this is only the beginning. In my next tutorial, I’ll take it further and attempt a full AI-generated commercial.
#ai #on #ArtificialIntelligence #GenerativeAI #WeavyAI #ContentCreation #BrandDesign #VisualStorytelling #MidJourney #EnhancerAI #VideoMarketing #Zurich