Hi INSPIRED community 👋🏾
I’m Kelvin Dol. My cofounder, @namukuru.insp.social, and I are co-building @Grofunder.insp.social, helping smallholder farmers in Kenya grow more and earn more for themselves and their families.
I’m excited to be part of a community where founders, operators, and investors actually connect, learn, and built together. Looking forward to the conversations, partnerships, and lessons ahead.
I usually talk about Grofunder, but today I want to share something different: building with intention and letting the market guide you.
A few years ago, I launched my first startup, PataTutor. I was so in love with the product that I built a full web app packed with features I thought users would love. I probably spent more time designing the logo than talking to actual users 😅
We launched, big! But reality hit: tens of thousands of visits, almost zero conversions. Parents and students called asking if they could book offline or on WhatsApp because the app was too complex. The lesson was clear: we were touching a real problem, but not solving it the way people needed.
That humbled me. Shipping code isn’t the same as building value. Before writing anything, you must understand the customer, their constraints, and the pain they’re trying to escape.
That’s exactly how we’re building @Grofunder.insp.social today. Manual pilots first, spending time with farmers, mapping their day to day, understanding friction, and only then automating what truly matters.
It’s slower, messier, but we’re building with farmers, not just for them. That makes all the difference.
Fellow founders, how did you learn that listening to the market matters—the hard way, the easy way, or by hoping for the best like I did once (spoiler: hope is not a strategy) 😅
