THE NUMBER ONE STRATEGY FOR INNOVATION
The number one strategy for innovation development is
>>> Iteration. Iteration. Iteration.
If you continuously engage with actual paying customers, your solution will improve significantly.
This increases the likelihood of your product becoming successful drastically.
What not to do in 2024 is to rely on PowerPoint innovation.
Bring your product to market in one week only and test it with real-buying customers. That works.
P.S.
Yep, we did that wrong too, for years and had failure rates above 70%.
Do yourself a favor, do it better ;-)
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Chances your innovation strategy is broken are 94%
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