A brand is what someone, anyone, perceives you to be. The truth is, everyone has their own perception or perspective, or understanding of a particular brand based on their own experiences.
If a brand tells a story that the everyday human can relate to, then majority of the work is done.
What would and should it look like in a real world scenario?
Will it be easily recognizable, unique, and timeless?
Do consumers, clients, customers, without a sweat, recall who you are and what you stand for?
Do they remember the look and feel?
Can they resonate with your brand?
What makes you stand out?
These are but a few fundamental questions to ask to birth the ultimate identity.
#keepitsimple #branding_design
