I'm sorry to tell you this - the Step 1 China-Entry strategies "Go digital" you got is often wrong.
There's nothing wrong with "Go digital" itself but here’s the trap — digitalization in Europe ≠ digitalization in China.
If you don't want to end up carrying out a wrong strategy to begin with and waste the money and time (and especially in China, time is also money): then stop the copy-paste European models into a completely different digital and cultural landscape. Here's what I mean:
🔹 In Europe, digitalization often means process automation, cloud adoption, or data-driven decision-making inside organizations.
👉 In China, digitalization is deeply tied to existing giant ecosystem platforms (WeChat, Alipay, Douyin, etc.), super-apps that combine payments, e-commerce, and social, and government-driven standards.
🔹 In Europe, a business might ask: “Which CRM should we choose?”
👉In China, the real question is: “How do we plug into the existing platforms people already live on, without breaking trust or compliance?”
That’s why it’s crucial not just to hire experts for your China-entry strategy, but local Chinese experts who truly understand the soil your business needs to grow in.
Voice Yang brings together a team with the right expertise to save you money (and yes — money again 💸), while making sure your very first step into China is a smooth landing. Reach out for a free consultation session if you're struggling with winning China market!
