20 billion product scans happen every day.
Almost none of them fund nature.
That’s the part we don’t talk about.
The $200B biodiversity funding gap isn’t a values problem.
But when sustainability costs more, action stops.
That’s why 39% of certified coffee still sells as conventional.
Do the math:
20B daily scans
≈ 2.74 cents per scan to close the gap.
That’s not behavior change.
That’s missing infrastructure.
I broke the full logic down here: tinyurl.com/3fs79fw4
