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TenX Nutrition is building a game-changing solution to malnutrition — a radically different approach with the potential to improve millions of lives sustainably by delivering nutrition through foods people already eat every day. Malnutrition is still typically addressed through temporary interventions such as supplements or food aid, which depend on continuous funding and rarely become self-sustaining systems. TenX instead integrates micronutrients into widely consumed, affordable foods sold through informal retail, making nutrition part of daily life. To date, the company has sold around 2 million fortified products and is growing rapidly, suggesting this model could scale to reach millions of people in the coming years. Beyond nutrition, the model creates local economic impact by generating jobs — mostly for women — and sourcing key ingredients from Kenyan farmers, strengthening local supply chains as the company grows. With semi-automated and later fully automated production, TenX aims to scale to 90,000 to 270,000 fortified products per day, enabling expansion across Kenya and eventually into other East African markets. For philanthropic and catalytic funders, this is not about financing a temporary program, but about helping unlock a self-sustaining system. Catalytic capital enables production and distribution scale, after which the model can operate sustainably and reinvest into further growth — creating a pathway for nutrition to reach millions of people through everyday markets.