Something I’ve been paying more attention to lately, working with health brands and clinicians, is how easily good information gets lost in translation...
The science is usually solid and the product often does what it’s supposed to do. But the way it’s explained or presented doesn’t always land for the person on the other side, and that tends to show up in places like drop-off, low engagement, or hesitation to take action.
Most people come in already dealing with something. They’re trying to understand a symptom, make a decision, or figure out what to do next. If the message feels distant or too technical, it creates friction where there should be clarity.
I see this a lot in content that explains things well but doesn’t quite connect, and in product experiences that assume a level of understanding the user may not have.
A small shift that has made a big difference in my work is stepping back and asking how this would sound to someone going through the situation right now, not in theory but in real life.
That usually changes the language, the structure, and even what gets prioritized, and it tends to have a direct impact on how people engage, trust, and move forward.
Curious how others building in health or product are approaching this…
