Today is World Environment Day. 🌍
Every year, this day comes around and we see social media filling up with slogans and feel good stories and hope.
But we like to think about our communities working every day on the front lines to protect our environment.
👉 Our collectors recovering wasted plastics
👉 Our sorters doing the backbreaking work of ensuring our products maintain the highest quality standards
👉 Our production team turning shredded plastic into brand new materials
👉 The teachers we work with attempting to fit waste education into an already stretched school day
👉 The communities seeing their mangroves degrade due to plastic mismanagement
For them, every day is spent in their environment working with it and protecting it.
They don't need awareness.
They need infrastructure, income, and systems that actually work to create a dignified, just, and community-led way of managing the waste that washes up on their shores — much of which they didn't create.
That's what we're trying to build. Not perfectly. Not quickly. But honestly, and with the communities at the centre of it.
What if plastic could become more than just rubbish? That question drives everything we do. Today and every day.
