💡 Do you agree that before two companies can truly collaborate, they must first understand each other’s culture?
Then it’s even more difficult when the two companies are from different countries, where national culture comes into play. This is very much the case when Chinese and European companies collaborate. Without knowing each other’s culture, it’s nearly impossible to be on the same page.
👉 Take “hardworking” as an example. In China, showing dedication by working long hours is considered loyalty and strength. But in Europe — especially in the Nordics — the same behavior can be interpreted as inefficiency, or even a lack of work–life balance. One side believes they are proving commitment and professionalism. The other side sees it as unnecessary competitiveness.
🌏 At Voice Yang, we have the native expertise to bridge the culture, communication and business gaps between China and the world.
Check our website voiceyang.com for service details!
