Most founders don’t lose because they lack discipline or tools.They lose because they try to scale actions before upgrading identity.
You can grind habits all day, but if you don’t see yourself as the builder, the leader, the owner, you’ll burn out or self-sabotage.
I stopped asking “what should I do today?”
I started asking “who do I need to be for this company to exist?”
Fix the identity. 👉🏼 Execution follows.
#FoundersMindset #Startup #Entrepreneur #Growth #Habits
@gioinsel
Gio Insel
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Entrepreneur & Founder of Marqly AI Working on tools that make ads easier and more effective for brands. 📍Based in Lisbon, figuring it out one smart step at a time.
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Today I’ve had a very good day and randomly found this post on neighbor app. In 2025, i understood to importance of creating a system for maintaining the order. The key is to know when and where to stop-breathe-continuing execution. #Founders #Solopreneurs #Business #GrowthMindset
POV: Challenges aren’t roadblocks — they’re strength tests.
#mindset #growth #entrepreneurlife #selfmastery #success
Truth is, every market has desperate clients. What separates average founders from exceptional ones is not who they sell to but whether they build something people naturally gravitate toward. You don’t chase demand. You create it.
#foundermentality #startuplife #productmindset #growth #entrepreneurship #AI #innovation
🚨Update: Early Market Signal Before Official Launch
Last week I shared a simple LinkedIn post to hire a part time API developer for Marqly AI.
What happened next was unexpected.
In addition to hundreds of developer applications I started receiving inbound messages from founders and performance marketers asking what Marqly actually is and when they can get access.
For context:
👉🏼 We have not officially launched yet
👉🏼 We do have a private waiting list but access is invitation only
❌ We are not running any paid marketing
And still people are reaching out proactively asking to be added to the early access list.
That kind of organic pull is one of the strongest validation signals we could ask for at this stage.
We are still in private build mode but it is becoming clear that the market is actively looking for a smarter alternative to legacy optimisation tools and Marqly is already on their radar.
#AI #adtech #MarqlyAI #startup #productbuilding #digitalmarketing #founders #growth
Truth is, I don’t have the luxury to hire 10 people right now.
So I built smarter. With AI doing the grunt work, while I stay focused on what actually moves the needle.
I’ve seen too many businesses burn money—not because they suck at marketing, but because they’re too slow to notice what’s not working.
That’s why I created a system that tells me when campaigns need fixing. No waiting. No “I’ll check tomorrow.”
I get answers while everyone else is still in meetings.
This isn’t about replacing humans. It’s about not wasting time on things you could’ve automated yesterday.
Speed matters.
And let’s be honest—AI doesn’t ask for days off.
(Not that asking is bad… I just prefer the one that never needs to.)
#ThisIsPersonal #MarqlyAI #NotBuiltForMediocrity #FounderNotes #BuiltLean #Founders #Investors
I’ve worked with many businesses.
Half had no idea how marketing works.
The other half knew what they were doing, but their calendar was too packed to pay attention to what was actually happening in their campaigns.
I’ve seen people miss key launch dates, let ad budgets burn, or completely forget about creatives because they were in back-to-back meetings.
So I started building an Agentic AI agent that does the job for you.
Even when you’re on vacation.
Even when you’re in client meetings.
And it doesn’t wait for your approval to optimize — it just gets it done.
Need a creator to collaborate with your brand?
We’ve got you.
Right now, we have lifestyle and niche content creators from 🇵🇹 🇪🇸 🇮🇹 🇹🇷 🇩🇪 🇳🇱 🇫🇷 🇨🇦 🇬🇧 🇧🇷 — all interested in working with real businesses.
Markets like 🇧🇷 🇹🇷 🇩🇪 are highly populated but massively underserved when it comes to smart ad solutions.
So I’m building a bridge to that resourceful island.
No hype. Just results.
TikTok and Meta ads work if you know how to express what you offer and why people need it.
Most businesses fail right there.
That’s where we enter the chat. #MarqlyAI #Ai #Marketing #Growth #SaaS #Founder #Entrepreneur