Good for brands. Good for cities. Good for the planet. That’s how outdoor advertising should be. That is the bare minimum we at KYRAN are setting for successful outdoor advertising.
Why?
Because every year in Germany alone, over 1.1 million tons of advertising printed media is produced, most of which ends up in the trash. According to the German Environmental Aid (DUH), this consumes about 1.6 million tons of wood, 42 billion liters of water, and 4.3 billion kWh of energy annually. In addition, hard-to-recycle waste is generated from adhesives, coatings, and plastics, not to mention the significant CO₂ emissions. Now imagine all this in other European countries. Imagine this even beyond.
We at KYRAN offer a solution for this growing disaster: Laser Tech Ads. That easy. That simple. Zero waste. Ultra attractive ads. For the brands, for the environment.
(Source: German Environmental Aid (DUH), 2022 – cited by IamExpat.de)
#kyran#inspired#future#sustainability
We are KYRAN. What we do is something no one else does: outdoor ads that actually work. Digital. Attention-Attractive. Sustainable. This is because outdoor ads are a whole pile of problems, here is How:
• It’s static posters with no video or animation
• Suffers to barely not blend in the background and daylight noise
• Random non-strategic placement by neither location nor time,
• Often damaged, graffitied, or hidden behind trees
• And on top of all that it’s a growing sustainability disaster: 1.1 million tons of ad posters and flyers are produced annually in Germany. According to the German Environment Aid (DUH) that’s 1.6 million tons of wood, 42 billion liters of water and 4.3 billion kWh of energy wasted annually, plus billions of tons of CO₂ and millions of tons of plastic-heavy hardly recyclable waste. And that’s just Germany, imagine in other EU countries.
In KYRAN: We use laser tech to project ultra-bright, animated ads *in the dark* on buildings and billboards, which means:
• Massive ads glow bright when everything else fades in the dark(18h most of the year), no need to interrupt anyone or force anything on anyone
• Strategically placed in high-traffic zones and times
• Scalable across all European cities, then globally
• Meets big brand’s advertising needs
• Projects endless animated ad loops, not static images
• One-time install, minimal maintenance and minimal energy use
• Fully sustainable: zero paper, print, glue, CO₂ transport or waste
• Aligns fully with SDGs 11, 12, and 13
When it gets dark, which is most of the year in Europe, nothing is bigger and brighter on the streets than our ads.
This helps create a much more effective, profitable and sustainable alternative to both the brands who need advertising and the environment. And of course you as well if you are interested in investing in a leading advertising technology ;)
I’m Raghda, I’ve been in the industry of Graphic Design and Ads for almost a decade now. If you’re interested in learning more about KYRAN, let’s talk!
