Reddiksen

Interest in locally produced food is growing across Norway. More people want to support small-scale producers and choose food that is made closer to home. Buying local food online makes that easier, giving us access to fresh, responsibly produced food without having to travel long distances. There are many reasons why we prefer local food. One of the most important is its environmental impact. When food is produced closer to where it is consumed, the distance it needs to travel is often reduced. Shorter supply chains can mean lower transport-related emissions and help reduce the environmental footprint of the food we eat. Local food is also often fresher. Products can reach customers sooner after they are harvested or produced, rather than spending long periods in storage or transit. This can make a noticeable difference in both quality and taste, particularly when it comes to fruit, vegetables, meat, and dairy products. Another advantage is variety. Small-scale producers often work with traditional varieties, breeds, ingredients, and production methods that are difficult to find in large supermarket chains. Supporting these producers helps preserve local food traditions and agricultural diversity, while giving consumers the opportunity to discover products with distinct flavors and stories. Online shopping can make local food more accessible by connecting consumers directly with producers beyond their immediate neighborhood. It combines the convenience of e-commerce with the benefits of buying from smaller, local businesses. Visit www.reddiksen.no to learn more about the producers we work with and explore the products they currently have available. #localfood #norwegianfood #smallproducers #buylocal #webshop

Sustainable Choices That Strengthen Food Security Choosing local food can also contribute to stronger food security in Norway. Supporting Norwegian producers reduces our dependence on imported food. This is particularly important during periods of uncertainty caused by climate change, international conflicts or disruptions to global supply chains. Local food production can also encourage more sustainable farming practices. Many small producers use environmentally friendly methods that protect the soil, reduce the use of chemicals and preserve the land for future generations. ------- Practical Ways to Eat More Local Food Eating more locally does not require major changes to your daily routine. A few simple choices can make a meaningful difference: - Plan meals around seasonal ingredients. Norwegian fruit and vegetables are available at different times of the year, creating natural variety in your diet. - Visit local markets and farm shops. This gives you an opportunity to meet producers and learn more about how the food is made. - Use digital platforms. An [online store for local food] makes it easier to buy directly from Norwegian producers. - Try new products. Local producers often offer distinctive products such as traditional cheeses, cured meats, preserves and baked goods. - Support local food festivals and events. These events strengthen local communities and can introduce you to new producers and flavors. By following these suggestions, you can support more sustainable food production while enjoying high-quality Norwegian food. ------- Local Food Is an Investment in the Future Choosing local food is an investment in the future. It supports a food system that gives greater consideration to the environment, animal welfare and local communities. It also helps ensure that high-quality Norwegian food remains available in the years ahead.

How webshops make local food available Webshops for local food make it easier to buy directly from producers. We can purchase items from home and pick them up at the producer. It saves time and gives us access to a wide selection of products. These webshops often collaborate with several small producers. That gives us the opportunity to purchase everything from veggies, meat, and dairy to bread and jams in one order. This is practical and efficient. By using a webshop for local food, we help strengthening local food networks. The platform connects consumers directly with producers, which in turn improves the economy for farmers and more sustainable solutions. Check out our webshop at Reddiksen.no today!

The interest organization for retail in Norway, Virke, have ordered a report showing that 3 grocery store chains are responsible for 95% of sales in Norway: NorgesGruppen, REMA 1000, and Coop. This makes up a so-called oligopoly (monopoly with few entitites), and should in and of itself be seen as a problem. But in addition to this, the report shows that the supplier side is also very concentrated. The interest organization does of course not mention that it is the grocery store chains that determine which products are stocked on the shelves and that they themselves could choose to focus on local small-scale food producers… We believe that the solution is found outside of the conventional industry chain. Instead of relying on problem entities in all parts of the chain, we instead look to small-scale food producers. Norwegians have to shop more local and seasonal, especially when weather and climate is becoming increasingly unpredictable. By shopping locally directly from small-scale food producers, we achieve several things: - Smaller climate footprint - Less pollution - Lower energy consumption - Support for local employment - Support for local food production based on local resources - More money for the producer - Less money for the corporate directors that contribute with little to no value Source: e24.no/naeringsliv/...

In 2025, the prices of food and nonalcoholic drinks in Norway increased by 5.2%. This week, NorgesGruppen, one of the largest grocery chain owners, bragged about their record revenues after having increased them with over NOK 7 billion. That is an increase of 6.2%. We wonder how much of this increase is going to the Norwegian food producers and how much is going straight into the pockets of the share owners. In Reddiksen, we believe that more of the price tag should be going to the food producers, and that less of the price tag should consist of compensation for unnecessary intermediaries.

It is not a coincidence that Norway is a winter sport nation. It is also not a coincidence that our athletes come from all over the country, ranging from small hamlets to large cities. We have made a political choice to maintain settlements across the entire country. The same areas that provide us with cross-country and biathlon skiers are also the areas where the lion's share of small-scale food production takes place. When we support local producers, we support more than just food on the table. We support living mini-communities, jobs, and a structure that makes it possible to live and work in all parts of Norway. It is not a coincidence. But it is also not something we can take for granted.

FINALLY EQUALLY NORWEGIAN On January 6th, the news broke: Norwegian seafood can now be labeled with Nyt Norge ("Enjoy Norway"). For the first time since 2009, seafood is included under the same quality umbrella as agricultural products. The interesting part? 26 percent of consumers already thought Norwegian fish had the Nyt Norge label. WHAT TOOK SO LONG? Norway is the world's largest seafood exporter. We export 38 million seafood meals every day. Seafood is our second-largest export industry after oil and gas – €14.6B in exports in 2023. Yet Norwegian seafood has not been part of what we officially stamp as "Norwegian quality" until now. Same country, same coast – two different ways of communicating "Norwegianness." TWO FOOD SYSTEMS – ONE COUNTRY This isn't just about a label. It's about how we view Norwegian food production. Seafood Norway has long argued that seafood must be fully integrated into Norwegian food security. Calculations show that Norwegian seafood alone can cover nearly 70 percent of the population's energy needs in a severe crisis. Yet there has been no clear plan for how this resource should be part of Norwegian preparedness. There's a symbolism in the fact that agriculture and seafood haven't shared the same quality label. As if food from land and food from sea have different value, even though both are equally Norwegian and equally critical for food security. THE QUESTION GOING FORWARD Now that the label is in place: Will Norwegian seafood get the same place in public procurement as agricultural products? Will canteens and schools prioritize Norwegian fish the same way they do Norwegian meat? And most importantly: Will politicians begin to see seafood as a natural part of Norwegian local food – not just as an export commodity? At Reddiksen, seafood is an obvious part of the picture. We started collaborating with the seafood producer Torsvågbruket early and every day we see how short supply chains create value. Maybe the rest of the food industry is starting to realize the same.

On December 2nd, the numbers came in: Local food sales hit a new record in Norway at 13.55 billion NOK in 2025. The food service market – hotels, restaurants, and canteens – grew by 13.3 percent to 7.1 billion. Same week: Price war on Christmas groceries in retail stores. Christmas porridge for under four kroner. Pork ribs sold at a loss. Two worlds of Norwegian food. Two completely different ways of valuing it. In retail stores, it's about one thing: being cheapest on a few loss leaders to win the Christmas food price comparison. But who pays the price? Grocery expert Odd Gisholt is clear: All parties – both suppliers and retailers – take their share of the loss when chains dump prices. But it's the producers who have the thinnest margins to begin with. Meanwhile, the three major grocery chains deliver profits of well over 15 billion kroner annually. The Competition Authority concluded in 2024 that both suppliers and grocery chains earn far more than expected in a well-functioning market. Price wars are not the same as healthy competition. While retail stores compete on price, the food service market is growing at double-digit rates. The difference? Food service builds on predictable contracts, quality, and value chains where both buyer and producer can actually earn money. When a restaurant orders lamb ribs from a local producer, they pay what it costs to produce good food in Norway – not rock-bottom prices. This isn't premium food for the few. This is what happens when food's value is actually reflected in its price. If we're serious about building sustainable food production – why do we accept a retail market that operates on the opposite principle? At Reddiksen, we work every day to connect producers with end-consumers. We see how it works when both parties actually want the other to succeed. Food service proves it's possible to do things differently. Maybe it's time for the rest of the food market to learn from it. #localfood #foodservice #foodvalue #grocery #agriculture