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The AI market is evolving through three distinct phases — and most businesses are stuck in the wrong one. Phase 1 was Search and answers. Commoditised. Done. Phase 2 is where we are now: Agents and task execution. Crowded. Every vendor is here. The result? Tool sprawl, integration debt, and businesses that are faster in one lane but still broken everywhere else. Phase 3 is where the real value gets built: Orchestration and operational control. Not more tools. Not more bots. A control layer that connects signals, governs agents, and executes decisions across the entire business stack in real time. Most businesses don't have an AI problem. They have a system problem. The next wave of enterprise AI isn't about adding more capability — it's about building the operating layer that makes everything you already have actually work together. That's what we're building. That's the opportunity.