Good Evening,
I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Waken Mouth care, the British oral-care company focused on developing modern, design-led and sustainability-conscious mouth care products across both retail and online markets.
The transaction is currently progressing through the secondary market and remains pending settlement at the time of writing.
What appeals to me most is the company’s focus on modernising a highly established consumer category through branding, sustainability, and accessible everyday products. Waken has already established distribution partnerships across major retailers including Boots, Tesco, Sainsbury’s, Waitrose and Amazon, highlighting both consumer traction and wider retail scalability.
The business also benefits from an experienced leadership background, with the founders previously involved in the development and successful exit of Bulldog Skincare, providing additional operational and brand-building experience within the consumer goods sector.
At the same time, this position carries a higher degree of risk, particularly given the competitive nature of the oral-care and consumer packaged goods markets, alongside the operational pressures associated with scaling retail distribution and maintaining long-term customer retention.
However, I believe Waken represents an interesting opportunity within the wider evolution of modern consumer wellness, sustainability-focused products, and recurring-use household brands.
Further updates will be provided following settlement of the transaction and formal completion of the position.
Further information regarding Waken and the wider portfolio can be found at connor.ventures
