Connor Willoughby Wealth Management

Good Evening, I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Deadly Dozen, a UK-based fitness racing company focused on building one of the world's most accessible and scalable hybrid fitness competition formats. The investment has been made through the company's current crowdfunding campaign, which is actively raising growth capital to support international expansion, technology development, championship events, and wider brand growth. What appeals to me most is the simplicity and scalability of the underlying concept. Unlike many fitness race formats that require specialist equipment or infrastructure, Deadly Dozen is designed around equipment already found in gyms and athletics facilities worldwide, creating a lower barrier to participation and potential global expansion. The company has already established operations across multiple countries, developed an affiliate gym network, and built a growing community of athletes, coaches, and fitness enthusiasts. It is also pursuing additional revenue opportunities through events, gym partnerships, technology platforms, sponsorships, and merchandise. At the same time, this position carries a higher degree of risk. The company remains in a growth phase and operates within a competitive fitness and events market. Future success will depend on its ability to continue expanding participation, execute its international strategy, develop new technology offerings, and convert community engagement into long-term sustainable revenue. However, I believe Deadly Dozen represents an interesting opportunity within the growing global fitness racing sector and the broader trend towards community-driven health, wellness, and athletic participation. Further updates will be provided as the crowdfunding campaign progresses and as additional information becomes available. Further information regarding Deadly Dozen and the wider portfolio can be found at wm.connorwilloughby.com.

Good Afternoon, I wanted to take a moment to share a recent addition to my portfolio. I have completed an investment in Zavvi, one of the United Kingdom's most recognisable entertainment and pop culture retailers. The shares have now been successfully acquired and added to my portfolio. What attracted me to Zavvi is the strength of its brand and its position within the entertainment, gaming, film, television, collectibles, and merchandise markets. Over the years, Zavvi has developed a loyal customer base while establishing itself as a well-known destination for consumers seeking exclusive products, limited editions, and licensed merchandise. The company operates within a sector that continues to evolve alongside changing consumer preferences, digital commerce, and global entertainment trends. As major film, television, gaming, and popular culture franchises continue to expand, businesses with strong brand recognition and established customer relationships remain well-positioned to benefit from long-term industry growth. Like any investment, this position carries risks. Consumer spending patterns, economic conditions, competition within the retail sector, and broader market dynamics may all influence future performance. Retail investments can be particularly sensitive to changes in consumer confidence and discretionary spending. Nevertheless, I believe Zavvi represents an interesting addition to my portfolio and provides exposure to a recognised consumer-facing brand operating within the wider entertainment and collectibles market. Further updates regarding Zavvi and other portfolio holdings will be provided in due course. Further information regarding this investment and the wider portfolio can be found at wm.connorwilloughby.com/private.

Good Afternoon, I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Kraken, the digital asset and financial infrastructure company behind the global cryptocurrency trading platform Kraken (kraken.com). The transaction is currently progressing through the secondary market and remains pending settlement at the time of writing. What appeals to me most is the company's position as one of the largest and most established digital asset platforms globally. Beyond cryptocurrency trading, Kraken has continued to expand into areas including institutional services, custody, payments infrastructure, derivatives, and broader financial technology solutions. The business operates at the intersection of financial services and technological innovation, supporting millions of clients worldwide while navigating an industry that continues to evolve both commercially and from a regulatory perspective. While I have historically maintained a cautious view towards digital assets as an asset class, I believe there is an important distinction between speculative assets and the infrastructure businesses that facilitate access, trading, custody, and settlement within those markets. At the same time, this position carries a higher degree of risk. The digital asset sector remains subject to significant regulatory, operational, technological, and market-related uncertainties. Changes in regulation, market sentiment, or competitive dynamics could materially affect future performance. However, I believe Kraken represents an interesting opportunity within the broader evolution of financial infrastructure and the ongoing digitisation of global financial services. Further updates will be provided following settlement of the transaction and formal completion of the position. Further information regarding Kraken and the wider portfolio can be found at connor.ventures.

Good afternoon, I wanted to take a moment to share a new addition to my portfolio in The Cheeky Panda, a UK-based consumer products company focused on sustainable alternatives to traditional tissue and paper products through the use of bamboo. The company’s approach centres on replacing conventional virgin wood pulp with rapidly renewable bamboo across a growing range of household and commercial products. This positions the business within the broader sustainability and consumer transition theme, particularly as environmental considerations continue to influence purchasing behaviour and corporate procurement strategies. What I find particularly compelling is the combination of scalability and accessibility within the company’s model. Unlike many sustainability-focused businesses operating in highly specialised sectors, The Cheeky Panda participates in everyday consumer markets with products that are both practical and increasingly aligned with evolving environmental expectations. At the same time, the business operates within a competitive consumer goods landscape where brand recognition, retail expansion, supply chain management, and margin control remain critical factors. As with many growth-stage companies, execution and sustained commercial scaling will be important to monitor over the longer term. From a portfolio perspective, this position reflects a continued interest in businesses that combine tangible real-world utility with long-term structural sustainability trends. While still relatively early in its broader growth journey, I believe The Cheeky Panda represents an interesting opportunity within the wider sustainable consumer products space. I will continue to monitor the company’s progress, particularly in relation to retail growth, partnerships, international expansion, and overall commercial development. Further information regarding The Cheeky Panda and the wider portfolio can be found at connor.ventures.

Good Evening, I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Waken Mouth care, the British oral-care company focused on developing modern, design-led and sustainability-conscious mouth care products across both retail and online markets. The transaction is currently progressing through the secondary market and remains pending settlement at the time of writing. What appeals to me most is the company’s focus on modernising a highly established consumer category through branding, sustainability, and accessible everyday products. Waken has already established distribution partnerships across major retailers including Boots, Tesco, Sainsbury’s, Waitrose and Amazon, highlighting both consumer traction and wider retail scalability. The business also benefits from an experienced leadership background, with the founders previously involved in the development and successful exit of Bulldog Skincare, providing additional operational and brand-building experience within the consumer goods sector. At the same time, this position carries a higher degree of risk, particularly given the competitive nature of the oral-care and consumer packaged goods markets, alongside the operational pressures associated with scaling retail distribution and maintaining long-term customer retention. However, I believe Waken represents an interesting opportunity within the wider evolution of modern consumer wellness, sustainability-focused products, and recurring-use household brands. Further updates will be provided following settlement of the transaction and formal completion of the position. Further information regarding Waken and the wider portfolio can be found at connor.ventures