Good Evening,
I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Deadly Dozen, a UK-based fitness racing company focused on building one of the world's most accessible and scalable hybrid fitness competition formats.
The investment has been made through the company's current crowdfunding campaign, which is actively raising growth capital to support international expansion, technology development, championship events, and wider brand growth.
What appeals to me most is the simplicity and scalability of the underlying concept. Unlike many fitness race formats that require specialist equipment or infrastructure, Deadly Dozen is designed around equipment already found in gyms and athletics facilities worldwide, creating a lower barrier to participation and potential global expansion.
The company has already established operations across multiple countries, developed an affiliate gym network, and built a growing community of athletes, coaches, and fitness enthusiasts. It is also pursuing additional revenue opportunities through events, gym partnerships, technology platforms, sponsorships, and merchandise.
At the same time, this position carries a higher degree of risk. The company remains in a growth phase and operates within a competitive fitness and events market. Future success will depend on its ability to continue expanding participation, execute its international strategy, develop new technology offerings, and convert community engagement into long-term sustainable revenue.
However, I believe Deadly Dozen represents an interesting opportunity within the growing global fitness racing sector and the broader trend towards community-driven health, wellness, and athletic participation.
Further updates will be provided as the crowdfunding campaign progresses and as additional information becomes available.
Further information regarding Deadly Dozen and the wider portfolio can be found at wm.connorwilloughby.com.
