Recycling doesn't fail because people don't care. It often fails because systems do.
I've become increasingly convinced that the biggest challenge in the circular economy isn't awareness, it's infrastructure.
Consumers can sort waste correctly, but if collection, sorting, regulations, and economics aren't aligned, the outcome doesn't change.
The circular economy isn't just about changing behavior.
It's about designing systems where the sustainable choice is also the easiest and most efficient one.
What do you think is the biggest bottleneck: consumer behavior or infrastructure?