Remove incentives from green startups and watch nearly 60% shut down. Not because they’re bankrupt, but because a majority are there for the money. It's not really a care from within.
Green should not have become a “trend” now—it should have been common sense since the world began. But instead, we find ourselves in endless board rooms and forums, talking about “how we’re going to save humanity,” as if it’s a new problem.
How did we get here? Humans failed. We neglected our basic responsibility to protect the environment, so now we have to fund, pay, and campaign people into doing what should already be instinct.
And as governments and investors pour money into green startups, ask this: Is cash enough to replace an in‑born sense of care for the planet? Does a subsidy automatically create consciousness?
If not, then what’s the lasting solution?
It’s not just more incentives. It’s rewiring how we raise children, design cities, and run economies so that living lightly on the earth feels as natural as breathing, not as a project to be funded.
Green shouldn’t be a trend. It should be our default.
