Brazil is rolling out sustainability in a psychological way which ensures that her citizens are participating in it fully aware of what they are doing.
The move is to support reforestation and ecosystem restoration by embedding seeds in biodegradable coffee cups.
The cups are biodegradable then native seeds in them. Once one is done drinking coffee they take the cup home, soak in water for at least five minutes then plant it.- sustainability at its best 😊
The country is creating a story and ensuring that everyone is participating in the story.
How do you see this scaling?
