One of the hardest parts of being innovative is that you need to educate the market. I learned the hard way that you can't assume your customers understand the technology well enough to spot a breakthrough idea.
This means we spend a lot of time on market education and crafting simplified messages.So this year, I've been actively posting videos on our YouTube channel, and it's working very well.
www.youtube.com/@kiraa_ai
This has significantly driven awareness, and inquiries, and is giving us leads that would be otherwise impossible.
I would encourage other innovators to invest in general-purpose content creation to help ensure customers are educated in the points you feel are important.
I'd be happy to share my experience with other innovators on how to set up a YouTube channel.
Please connect with me and I'm happy to jump on a call.
