Thread

What if animal protection could be built into the very DNA of all businesses—from pet food to luxury, from infrastructure to community—and made more profitable than exploitation? JLCO is building that world using the following building blocks: Community, Infrastructure & Impact. Or, as we like to say: if LVMH, WWF, and Amazon had an animal-protection-driven baby —this is what it would look like. Our first community brand, the namesake sustainable luxury brand Josefin Liljeqvist, innovated the world's first traceable leather footwear and the inaugural company to represent animal protection in the United Nations Fashion and Lifestyle Network. Our first infrastructure brand, the design, sourcing, and traceability platform named Responsible Systems is the operating system behind the Josefin Liljeqvist brand and offers traceability and ethics transparency from design to secondlifeanimal-derived goods. First market: food and fashion. Our first two impact works have been to contribute to a national policy for animal derived goods in Sweden - making it include animal welfare. Our second contribution has been to the global "Cattle traceability for food and fashion" by Textile Exchange. JLCO is on a mission to accelerate animal protection in one of the world's largest industries, bigger than oil, double the size of fashion and on par with the tech industry: the 5,8 TEUR animal produce market. Follow along for our journey to raise 2MEUR, find mission-aligned investors and partners on this platform and beyond!