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Meet Josefin Liljeqvist — The Swedish namesake luxury brand changing fashion from the inside out. Part of JLCO, our first community brand, is the award-winning Josefin Liljeqvist — a Swedish luxury brand pioneering ethics and animal protection through traceability. The brand’s bold vision exposed a critical gap: no existing system could track animal protection throughout a product’s lifecycle. So we built one. The technology powering Josefin Liljeqvist today became its own brand within JLCO (called Responsible Systems)— originally developed to meet Josefin’s needs, now made to reshape industries beyond fashion. Josefin Liljeqvist challenges the €1.7T fashion market by using creativity as a tool for systemic change. From sourcing to second life, each product is tracked via digital IDs, ethics specs, and transparent animal protection data. We launched the world’s first traceable leather footwear — and made it educational and joyful: clients pick up their pieces at sustainable cafés and restaurants, turning fashion into an experience of food, values, and exploration. A farm–food–fashion universe, where caring is the new luxury.