THIS ISN’T ACTUALLY A RECYCLING BIN 👟
I recently spotted this bin at a sports store in Thailand and initially assumed it was for shoe recycling. After all, the opening is shaped like a giant sneaker :)
But it’s actually way smarter than that.
The bin is part of a campaign called May Move Up, which encourages people to donate any gently used athletic shoes.
They simply put them in a special bag and write an inspirational message on the side. The shoes are then cleaned before being passed on to children in remote areas.
I really like simple ideas like this that help useful products stay in use for longer instead of being thrown away too soon.
In my last few posts, I’ve looked at bottle cap recycling, label-free water bottles, and battery collection bins, but this feels like the step before all of those.
I’d love to see more companies try ideas like this and make reuse feel this easy.
This made me wonder, how much waste could be avoided if we designed better systems for reuse first?
