Government can set big environmental policies, but it cannot build commercial markets by itself.
Councils can collect more plastic bags and wraps, but that collection only matters if recyclers can process it.
Brands can redesign their packaging, but those designs must match real-world recycling capabilities.
It’s a massive jigsaw puzzle, and every single piece depends on the others to make circularity work.
In my view, true collaboration across the entire supply chain is the only way forward. 🤝
And isn't that why we're here anyway? ;)