Why are we still designing systems where waste becomes inevitable?
Circularity isn’t about recycling more. It’s about designing systems that create less waste in the first place.
The most interesting sustainability conversations right now are no longer about “end of life” solutions - they’re about redesigning the entire flow:
• packaging,
• procurement,
• logistics,
• consumer behaviour,
• and accountability.
Waste is rarely just a waste problem. It’s usually a systems design problem. A paradigmatic trap.
This visual really made me stop and think.
#INSPIRED #CircularEconomy #SystemsThinking #Recycling #Sustainability
