Good Evening,
I wanted to share a brief update regarding my portfolio. I have recently increased my investment in Knoops, the UK-based chocolate drinks brand recognised for its curated approach to flavour, quality, and customer experience.
This additional commitment reflects my continued confidence in the company’s long-term strategy and its ability to scale both its retail footprint and digital presence. Knoops continues to expand across the UK, strengthening its brand recognition while refining its operational model to support sustainable growth.
As with any growth‑stage consumer business, the position carries inherent risks. Future performance will depend on successful execution of its expansion plans, maintaining product quality at scale, and navigating competitive pressures within the premium drinks and hospitality sectors.
Nonetheless, I believe Knoops remains well‑positioned within the broader premium beverage market, where demand for differentiated, experiential brands continues to rise.
Further updates will be provided as the company progresses and as additional information becomes available.
Further information regarding Knoops and the wider portfolio can be found at portfolio.connorwilloughby.com.
