Connor Willoughby Portfolio

Good Evening, I wanted to share a brief update regarding my portfolio. I have recently increased my investment in Knoops, the UK-based chocolate drinks brand recognised for its curated approach to flavour, quality, and customer experience. This additional commitment reflects my continued confidence in the company’s long-term strategy and its ability to scale both its retail footprint and digital presence. Knoops continues to expand across the UK, strengthening its brand recognition while refining its operational model to support sustainable growth. As with any growth‑stage consumer business, the position carries inherent risks. Future performance will depend on successful execution of its expansion plans, maintaining product quality at scale, and navigating competitive pressures within the premium drinks and hospitality sectors. Nonetheless, I believe Knoops remains well‑positioned within the broader premium beverage market, where demand for differentiated, experiential brands continues to rise. Further updates will be provided as the company progresses and as additional information becomes available. Further information regarding Knoops and the wider portfolio can be found at portfolio.connorwilloughby.com.

Good Morning, I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Sunshine+Kittens, a UK-based fintech company focused on improving financial education for children through an engaging digital platform. The investment has been made through the company's current crowdfunding campaign, which is raising growth capital to support product development, customer acquisition, technology enhancements, and wider business expansion. What appeals to me most is the company's approach to financial literacy. Sunshine+Kittens combines banking technology with interactive learning to help children develop money management skills in an engaging, accessible, and practical way from an early age. At the same time, this position carries a higher degree of risk. The company remains in its growth phase and future success will depend on successfully launching its platform, attracting and retaining customers, and executing its long-term growth strategy within a competitive market. However, I believe Sunshine+Kittens represents an interesting opportunity within the growing financial education and family fintech sectors, where demand for digital learning and money management tools continues to increase. Further updates will be provided as the crowdfunding campaign progresses and as additional information becomes available. Further information regarding Sunshine+Kittens and the wider portfolio can be found at portfolio.connorwilloughby.com.

Good Afternoon, I wanted to take a moment to share a recent addition to my portfolio. I have committed to an investment in Whoop, the health and performance technology company behind the wearable fitness platform WHOOP. The transaction is currently progressing through the secondary market and remains pending settlement at the time of writing. What appeals to me most is the company's position as one of the leading businesses in wearable health technology. Beyond fitness tracking, Whoop has developed a subscription-based platform focused on recovery, sleep, strain, and long-term health insights, serving professional athletes, businesses, and consumers worldwide. The business operates at the intersection of healthcare, technology, and data analytics, using continuous biometric monitoring to provide users with personalised insights designed to improve performance and wellbeing. As preventative healthcare and personalised health technologies continue to grow, I believe companies operating in this space have significant long-term potential. At the same time, this position carries a degree of risk. The wearable technology sector remains highly competitive and is subject to technological innovation, changing consumer preferences, competitive pressures, and broader economic conditions. These factors could materially affect future performance. However, I believe Whoop represents an interesting opportunity within the broader evolution of digital health, wearable technology, and data-driven personal wellness. Further updates will be provided following settlement of the transaction and formal completion of the position. Further information regarding Whoop and the wider portfolio can be found at portfolio.connorwilloughby.com.

Good Afternoon, I wanted to take a moment to share a company that has recently caught my attention. Glint Pay is a UK-based financial technology business currently conducting an equity crowdfunding campaign, providing investors with the opportunity to support its continued growth. What appeals to me most is the company's business model. Glint Pay operates at the intersection of financial technology, digital payments, and precious metals, enabling customers to buy, hold, and spend allocated physical gold through an integrated digital platform. The business addresses an interesting proposition. While traditional banking and digital payments continue to evolve, Glint seeks to provide an alternative approach by allowing physical gold to function as a spendable asset within everyday financial transactions. As with any private company investment, participation carries risk. The business operates in a competitive and highly regulated market and remains subject to operational, economic, regulatory, and execution-related challenges. Future performance is not guaranteed, and there remains the possibility of partial or total loss of capital. However, I believe Glint Pay represents an interesting opportunity within the broader themes of financial technology, alternative assets, and digital payments. The company has developed a distinctive proposition and operates in a sector that I believe will continue evolving over the coming years. I will continue following the campaign with interest and look forward to seeing how the business develops in the future. Further information regarding Glint Pay and the wider portfolio can be found at portfolio.connorwilloughby.com.

Branding Capabilities When it comes to branding myself, I often find myself facing a dilemma. Recently, I moved from Connor Willoughby Ventures, to Connor Willoughby Wealth Management, and now to Connor Willoughby Portfolio. Why? Because sometimes the hardest pill to swallow is the truth. When you back companies you admire, it's easy to become attached to a brand that sounds bigger than the reality. I found myself liking the idea of being associated with "wealth management," when in reality I'm simply building and sharing my own investment portfolio. The truth is, I wasn't any richer or poorer than I was the day before. Only the name had changed. Accepting reality can be uncomfortable. As founders and investors, we naturally want to present the strongest version of ourselves. But over time I've come to believe that authenticity builds more trust than perception ever could. So this wasn't a step backwards it was a step closer to reality. Sometimes swallowing the hard pill of truth hurts more than avoiding it. But facing reality is how you grow.