Thread

The Convenient Silence. There’s a question those in the “waste management” industry would likely avoid answering… If recycling technology exists, why does Europe—consuming over 9 million tonnes of LDPE films annually—recover less than 2% as soft plastics, while Australia manages just 7% of its 500,000 tonnes? Our truth? Centralised infrastructure profits from volume and convenience, not from solving hard problems. Soft plastics are contaminated, low-margin, logistically complex. So the system that could handle them simply… doesn’t. And businesses? From Milan to Melbourne, they get invoiced for “waste management” while their recyclable materials get dumped in the ground. The EU and government targets look good on paper. The reality is millions of tonnes of valuable resources buried every year. Some people benefit from this system staying broken. We are not some people. #RecyclingReality #SystemicChange