How much does sustainability really mean if it's only about packaging or marketing?
Most grocery stores are throwing themselves over green packaging and nice certifications, but the real challenges in the food industry remain untouched. Local production, less transportation, and direct contact between producer and consumer is what really makes a difference.
If we want to achieve genuine sustainability, we need to talk less about packaging and more about power, logistics, and value chain. That is why we in @reddiksen.insp.social emphasize local food and direct sales so that people have a real opportunity to put sustainable shopping into practice.
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