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Across the global food system, small-scale producers receive less than 40% of the consumer price for the food they produce. The remaining value is absorbed by intermediaries – distribution chains, logistics, and marketing – rather than the people whose craftsmanship sustains our food culture. At Reddiksen, we believe this model can change. We are building a sustainability-driven innovation platform that connects conscious consumers directly with authentic Norwegian producers. From the farmers who raise heritage pigs in Setesdal, to the family at Røyland turning surplus fruit into artisanal preserves, and the coastal workers salting fish in Torsvåg – these are the stories and people behind every product. Our mission is simple: to restore fairness and transparency in the value chain. By shortening the distance between producer and consumer, we ensure that profit and recognition return to those who create real value – the producers themselves. This isn’t just about better food. It’s about building trust, empowering rural entrepreneurship, and redefining how sustainable commerce works. Explore the stories. Experience the taste of integrity. Join Reddiksen – where innovation meets authenticity, and fairness becomes part of the flavour.