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𝗘𝘃𝗲𝗿𝘆 𝗱𝗮𝘆, 𝗼𝘂𝗿 𝗹𝗼𝗰𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗲𝗹𝗱: 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴, 𝘀𝗼𝗿𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗽𝗹𝗮𝘀𝘁𝗶𝗰 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝘁𝗵𝗲 𝗼𝗰𝗲𝗮𝗻. From coastal villages to recycling hubs, their work makes plastic action real and scalable. “Usually, the people who collect on the beach are among the poorest, and this is where I have always found my legitimacy: working with groups of disadvantaged communities, whether with Alter Eco, PUR or with Second Life, because companies have difficulty to work with the informal sector, but it’s exactly where we bring an added value.” Tristan Lecomte, Founder of Alter Eco, PUR and Second Life. They are not just part of the solution, 𝘁𝗵𝗲𝘆 𝗱𝗿𝗶𝘃𝗲 𝗶𝘁. More from the interview with our founder Tristan on The Founder Spirit : lnkd.in/dJ4M7Vqw Swipe to see circularity in action.