Over the past year, my coworkers have really come to appreciate digital data in agriculture.
However, introducing software is a major challenge when the workforce struggles with technology. From what I’ve observed in Georgia, easily 90% of the agricultural workforce is over 35, and many have only recently learned to use WhatsApp.
Expecting immediate software adoption is premature. Technology simplifies work, but it requires a smart investment - we must first evaluate if our team is actually ready.
I believe the best solution is hiring dedicated data managers. Field workers can simply report their updates to these specialists, who input the data to keep operations on schedule. This bridges the digital gap without overwhelming the team.
How is agricultural technology used by staff in your countries?