Use your revenue to fail: try new marketing strategies, incentives people and staff to give feedback, try new products/services, try the competitors product/service. Build your system.
Then scale.
@mirkoviviano
Mirko Viviano
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I'm a Space Systems Engineer, working on designing, integrating, and validating cutting-edge satellite payloads. I also lead Louno Space, an educational venture on a mission to inspire the next generation of thinkers, builders, and explorers, empowered by space. Let's connect if you're passionate about: - Space missions & systems engineering - STEM education and outreach - Career pathways in the space sector - Collaboration between industry and schools - Technology and society
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Since medieval times, the benefits of innovation have rarely been shared equally.
We like to believe innovation leads to progress:
– Better ways of working
– A fairer society
– More opportunities for all
But history tells a different story.
More often, the powerful few gain even more power.
The less fortunate? They fall further behind, losing rights, protections, and access.
Now, as we stand at the edge of another technological revolution: AI, automation, space tech, we have a choice.
We can build a future that's inclusive.
But only if we ask hard questions:
– Who benefits?
– Who is excluded?
– And how do we design systems that lift everyone, not just a few?
Innovation alone isn't progress.
Inclusive innovation is.
Just learned someone was charged $90 in extra hosting fees because AI crawlers flooded their website with traffic.
Not bots from search engines.
Not real users.
Just language models (LLMs) scooping up content, and even ignoring robots.txt instructions.
This isn't just inefficient. It's exploitative.
The web was not meant to work like this.
Creators and small websites shouldn’t pay the price for AI growth.
So here's the question:
How do we stop this?
How do we protect small businesses?
Because this really, really bothers me.
I see a lot of founders obsessed with revenue.
But in my (somewhat little) experience, let me tell you... revenue isn’t everything.
What else should your business prioritise?
– 💬 Customer experience and support
– 👥 Team building (it's costly and exhausting to rehire for the same role repeatedly)
– 🌍 Impact – does your product genuinely change lives for the better?
In the early years, revenue is a tool to fail.
Use it like your CRM: to run experiments, gather feedback, and fail… fast.
I'd love to hear from other founders: what metrics do you prioritise in your business?
We landed on a comet.
300 million miles away.
Moving at 135,000 km/h.
Found organic molecules.
And proved comets are time capsules from the dawn of the Solar System.
Rosetta mission was iconic.
Space has the power to connect people, make us wonder about the big questions in life and dream big.
This is why as a space engineer I started @lounospace.insp.social, I want to give more people - especially younger people - a chance to explore it, cherish it and appreciate it.
Inspiring the leaders of tomorrow, empowered by space.
Unpopular opinion:
We don't need more kids who want to be astronauts.
We need more kids who want to build the rocket, write the code, analyse the data, and question the mission.
Inspiration is great-system thinking is better.
Satellites don’t just orbit Earth.
They orbit your life.
Weather, Wi-Fi, GPS, even your food supply chain.
Space isn't “out there”. It’s here right now.